The issue.
3 Wise Men make clothing with Kiwi guys in mind. Guys who want good gear that looks sharp, but don’t want to spend all their time shopping. We call it “Just the right amount of fashion."
The challenge is to appeal our customers, by presenting our gear in a different, more engaging way.
The insight.
GBR. This stands for the 3 Wise Men Good Buggers Rule. We like good buggers. We try to be good buggers. And our customers are good buggers.
Our audience are always keen to hear about fellow GB’s - interesting people, doing interesting things - and then how 3 Wise Men’s gear fits into their lives.
The solution.
The Illuminators' Edits
We shine a light in some of Aotearoa's best and brightest. They shine a light on their favourite 3 Wise Men clothing.
A long running series in Air NZ’s in-flight magazine, where travellers have the time to read, we tell the story of good buggers - our friends and customers.
