The issue.
Bell Tea is known for its classic teas. But tea is changing and Bell sees its role to ‘mainstream’ emerging tea trends. What is being ordered in cafes, Bell is making available in supermarkets. We’d previously launched Chai Latte to success, and so the follow up was Matcha Latte.
The insight.
Google search for Matcha Latte had increased significantly in the last year, so the interest was building. However, there was low understanding of what Matcha actually was, and how to enjoy it. We wanted to make it feel easy to buy, easy to make, easy to enjoy.
The solution.
We set Matcha in Bell’s familiar world, combining the excitement of new, with the trust and familiarity of Bell. We created a product demonstration with personality.