The issue.
Entelar Group is a roll up of three existing companies and owned by Spark. They repair devices, supply IT equipment, install cell towers, build networks - essentially a one stop solution for all things ICT. As a new brand they required a positioning that brought the three companies together, a compelling story to galvanise a new team and take to customers, and a brand identity to bring it all to life.
The insight.
Entelar Group delivers seamless end to end ICT solutions through the entire supply chain - uniquely positioned to keep New Zealand continuously connected. Welcome to Entelar Group New Zealand’s total connections company.
The solution.
The identity was developed around the idea of a digital ribbon representing the endless and unbroken stream of data that Entelar Group enables. It appears in the logo and extends beyond, bringing a sense of motion and energy across the brand.
