The issue.
Hubbards was founded as a company with genuine connection and generosity to the community alongside exciting and imaginative products. We needed to re-inject this attitude into the brand in a way that was credible under new ownership.
The insight.
Within Hubbards, it was often said that whilst other brands might have vitamin B or C, only Hubbards contained vitamin O, or Vitamin Optimism, referring to the infectious energy and positivity with which the brand operated. And so, a new purpose was born - to fuel with optimism and energy the opportunity for everyone to have a better day, every day.
The solution.
The Cereal Optimists!
From the products we make, to the people who work for us, to the people in the community we support, we’re all about providing optimism.
