The issue.
In a market of exotic and amazing dips, Original Kiwi Dip was struggling for relevance. On top of this ‘local lookalikes’ had entered the market and OKD sales were gradually declining.
The insight.
The sensorial experience of OKD had been forgotten – just how delicious it is. This combined with its Kiwi cultural connections make it an utterly uniquely NZ thing. There’s nothing else like it.
The solution.
The one. The only. Celebrate the uniqueness and taste – in a way that is distinctly Kiwi.
