The issue.
Kings Plant Barn is New Zealand's leading specialist garden centre. However this position was being undermined by big box retailers - Bunnings and Mitre 10, who have brought their scale and low cost approach to the garden category. Kings needed to find a platform to compete on that wasn't solely driven by price.
The insight.
Gardens grow more than plants. They grow pride, patience, and joy. They reconnect us to the seasons, and to each other. There's a shared love of gardening between the staff of Kings and their customers.
The solution.
Grow to your happy place.
An expression of the joy of gardening that we share.
