The issue.
As a founder led brand Wet & Forget had achieved great success. Now, under new ownership it needed to find its own voice and identity - one that justified its premium position relative to competitors.
The insight.
Legendary cleaning products for everyday heroes. If you’re busy, lazy, or maybe a bit of both, then Wet & Forget will make a hero out of you.
The solution.
Wet & Forget & You’re done.
Build a property around the &. Fast & Effective, Further & Higher, Indoors & Outdoors, but ultimately Wet & Forget & You’re done.
