The issue.
There’s a lot of effort that goes into a jar of Mānuka Health honey. All that work deserves a premium price – which requires a premium brand. This is the start of a transformational brand project.
The insight.
Our honey is precious. Grown in a hard-to-reach country, in harder-to-reach places, in a short window of time, before blended balancing time and heat, art and science. There are no shortcuts.
The solution.
No one goes further. There are no shortcuts to creating something precious. Stage 1 of relaunching the brand is building the product credentials to a global audience.
