The issue.
The Ned is a massive success story, driven by passionate founders. Rapid growth meant there was an increasing need for clarity about what the brand represents and how it communicates.
The insight.
To consumers of The Ned it represents a feeling of escape, a promise of good times, an easy holiday feeling. We described the brand as ‘Young at heart’.
The solution.
Let go and feel The Ned. This is about creating the moment, the feeling, where people can escape from their everyday and enjoy The Ned. Miles from anywhere, but exactly where you want to be.