The issue.
As a plant-based pioneer, Raglan Food Co has a strong and loyal following. The challenge was driving penetration - and that meant appealing to a wider audience.
The insight.
The main barrier to plant-based food trial is perceived taste. Raglan Food Co, is utterly delicious. The opportunity is to communicate taste in a uniquely 100% born and raised Raglan way.
The solution.
Embedding the product in the best of Raglan, captures the free-spirited energy and optimism of the people, the place, and the qualities of the yoghurt itself. Local surfers, local surf photographer and even the founders Tesh and Seb feature.
