The issue.
Tux was losing volume as brand consideration dropped. The competition was more visible and consumers look to big brands they can trust. The client challenge was to make Tux famous again.
The insight.
Rebuilding an emotional connection was required. The truth about Tux is that it’s for all dogs – city and rural. With its rich heritage, Tux feeds the Kiwi spirit in all our dogs – no matter who they are or where they’re from.
The solution.
We tell the story of Bjorn, an unlikely hero finding his inner Kiwi dog and finally being welcomed into the pack. Tux feeds the Kiwi in all our dogs.
